One role of political organizations and politicians is to bring the debate about future policy goals for countries or regions to the public. In political programs, we often find strong statements what needs to be done or changed to a better good in the future. Yet, it seems to be difficult to maintain strategic futureContinue reading “Future communication of political organizations– how good is it?”
Author Archives: Falk Kunadt
Data narratives, information and future communication
In today’s world, data is omnipresent. We are surrounded by it, and it has become a crucial element in decision-making processes. The rise of Artificial Intelligence (AI) has enabled us to analyze and interpret vast amounts of data, uncovering patterns and trends that were previously unknown. This has given birth to a new field: AI-driven foresight. Yet, with the growing amount of data, challenges arise when it comes to communicating the results of data-based approaches. Here, we need to be aware of a view rules to translate rich data into targeted and added-value information. Data narratives and the Narrative Activation Space are key to turn data into action.
Learning from future-oriented companies: Communicate your “foreground trends”
There are companies that understand that the future matters to customers and stakeholders. But claiming to be future-orientated is not enough. You need to proof it. And you need to talk about it. Here are some examples of companies that do this well. Surprisingly, I had some troubles finding them. Let’s find out why itContinue reading “Learning from future-oriented companies: Communicate your “foreground trends””