Do we really know what „sustainability“, „artificial intelligence“ or „mobility solutions“ stand for? Do we have the same understanding what stands behind these words? In the 1990s the German linguistic scientist Uwe Pörksen framed the “plastic words” phenomenon – words that are characterized by abstract meaning, marketing talk and no concrete mental image. Unfortunately, weContinue reading “The world of „plastic words“ in future communication – and how to avoid it”
Category Archives: Politics
Future communication of political organizations– how good is it?
One role of political organizations and politicians is to bring the debate about future policy goals for countries or regions to the public. In political programs, we often find strong statements what needs to be done or changed to a better good in the future. Yet, it seems to be difficult to maintain strategic futureContinue reading “Future communication of political organizations– how good is it?”