Do we really know what „sustainability“, „artificial intelligence“ or „mobility solutions“ stand for? Do we have the same understanding what stands behind these words? In the 1990s the German linguistic scientist Uwe Pörksen framed the “plastic words” phenomenon – words that are characterized by abstract meaning, marketing talk and no concrete mental image. Unfortunately, weContinue reading “The world of „plastic words“ in future communication – and how to avoid it”
Category Archives: Science
Data narratives, information and future communication
In today’s world, data is omnipresent. We are surrounded by it, and it has become a crucial element in decision-making processes. The rise of Artificial Intelligence (AI) has enabled us to analyze and interpret vast amounts of data, uncovering patterns and trends that were previously unknown. This has given birth to a new field: AI-driven foresight. Yet, with the growing amount of data, challenges arise when it comes to communicating the results of data-based approaches. Here, we need to be aware of a view rules to translate rich data into targeted and added-value information. Data narratives and the Narrative Activation Space are key to turn data into action.
Strategic communication – why it matters
Ask yourself: How much information can you comprehend each day? How many media channels do you consume? And how much of it really sticks? — It’s hard to tell. And it’s getting even complex each day with social media channels, bots and automated communication. What can you trust? And what is really important. Frankly, it’sContinue reading “Strategic communication – why it matters”
Long-termism vs. short-termism
A lot of people and organizations live short-sighted. What happens in 5 years? Who cares! As everything gets more complex, its better to stick to the present and let other people think about the future. A huge but human mistake. Short-termism is natural. But long-termism can even help you in becoming a future-oriented thought-leader, promotingContinue reading “Long-termism vs. short-termism”