In today’s world, data is omnipresent. We are surrounded by it, and it has become a crucial element in decision-making processes. The rise of Artificial Intelligence (AI) has enabled us to analyze and interpret vast amounts of data, uncovering patterns and trends that were previously unknown. This has given birth to a new field: AI-driven foresight. Yet, with the growing amount of data, challenges arise when it comes to communicating the results of data-based approaches. Here, we need to be aware of a view rules to translate rich data into targeted and added-value information. Data narratives and the Narrative Activation Space are key to turn data into action.