There are companies that understand that the future matters to customers and stakeholders. But claiming to be future-orientated is not enough. You need to proof it. And you need to talk about it. Here are some examples of companies that do this well. Surprisingly, I had some troubles finding them. Let’s find out why itContinue reading “Learning from future-oriented companies: Communicate your “foreground trends””
Category Archives: Enterprise
Strategic communication – why it matters
Ask yourself: How much information can you comprehend each day? How many media channels do you consume? And how much of it really sticks? — It’s hard to tell. And it’s getting even complex each day with social media channels, bots and automated communication. What can you trust? And what is really important. Frankly, it’sContinue reading “Strategic communication – why it matters”
Long-termism vs. short-termism
A lot of people and organizations live short-sighted. What happens in 5 years? Who cares! As everything gets more complex, its better to stick to the present and let other people think about the future. A huge but human mistake. Short-termism is natural. But long-termism can even help you in becoming a future-oriented thought-leader, promotingContinue reading “Long-termism vs. short-termism”
Kick-Off: Transformation takes time – and a good plan
We live in very fast and impatient times. Digital technologies, climate change or geopolitical developments make people feel rattled. Something big is going on, but its very difficult to understand the consequences. This is why organizations need to give orientation. But the messages should not be too simple, too optimistic or too far-fetched. Instead, organizationsContinue reading “Kick-Off: Transformation takes time – and a good plan”