There are companies that understand that the future matters to customers and stakeholders. But claiming to be future-orientated is not enough. You need to proof it. And you need to talk about it. Here are some examples of companies that do this well. Surprisingly, I had some troubles finding them. Let’s find out why itContinue reading “Learning from future-oriented companies: Communicate your “foreground trends””
Tag Archives: Organizations
Kick-Off: Transformation takes time – and a good plan
We live in very fast and impatient times. Digital technologies, climate change or geopolitical developments make people feel rattled. Something big is going on, but its very difficult to understand the consequences. This is why organizations need to give orientation. But the messages should not be too simple, too optimistic or too far-fetched. Instead, organizationsContinue reading “Kick-Off: Transformation takes time – and a good plan”